Digital Dumbo: Responsive Architecture

Client: Microsoft Bing and dd:OUTPOST

Project:   Design and Build Community Lounge and Event Space for Digital DUMBO

Location: Digital Dumbo, New York, US

Scope: Design, Fabrication/Build, Rendering and Architectural Plans, Physical Computing

In partnership with Microsoft Bing and dd:OUTPOST, we designed and built a unique community lounge and event space for Digital DUMBO. The space is a fully integrated, personalized interior system built from the ground up that included a projection mapped bar, user-based interactive LED wall, and a real-time social media interface that pulls in Twitter and Instagram feeds.

Not Just Mapping, Reshaping Architecture

The space itself features:

• A groundbreaking audiovisual system that seamlessly merges with the architectural design
• 200" projection screen that allows for engaging presentations and visual content as well as a direct connection between Windows 8, Xbox and Airstream operating systems
• A custom made touchscreen interface that allows clients to control lighting, AV content and Instagram + Twitter feeds in real-time
• Integrated technologies allow for the content to be presented simultaneously across all screens
•70 high-powered LED strips react to human presence, triggering patterns and surround sound effects using the Kinect sensor
• Projection mapped Bar Pod creates a unique surface for showcasing design work, motion graphics, and the "back channel"

Our software allows visitors to upload their content to a folder in the cloud which then is automatically wrapped around the Pod making it very easy and simple to switch 'vibe' and branding between events.

From Render To Reality


"... not just mapping, but reshaping' architecture." - Create Digital Motion 
"Is This The Future Of NYC Coworking?" - Fast Company
"... presentation surfaces and technology beyond the norm." -  Derivative